Finest Ecuadorian Chocolate

ARRIBA GOLD

100% Natural Product

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The Beliefs

Our Passion And Personality

We believe in creating a sublime experience for the senses through our gourmet chocolate while enabling cocoa farmers to improve their living conditions and giving back to the land that produces our pods.

We believe that food is art, and we focus on meeting the needs of the gourmet chef with a single-origin, pure chocolate that becomes a smooth, flavorful and top-quality tool with which they can paint their most delicious culinary masterpieces.

We believe in true gourmet, naked chocolate – few ingredients, high-quality couverture and no vanilla to camouflage natural flavors. We want our chocolate to be a blank slate for chefs to create, without the “help” of additives. That comes from choosing the best cocoa beans, properly fermented and processed.

We believe that chocolate should not only taste good, but do good, so we pay higher than many other chocolate producers in the area and have committed to donate a portion of our sales toward improving the living conditions and health care needs of those living where we harvest our crops.

The People

Co-Founder

"Inga Majore-Mendoza"

Inga Majore-Mendoza, born in Liepaja-Latvia, is Andre Mendoza’s wife and the person in charge of retail-store development. Inga grew-up in contact with nature at her grandmother’s farm and enjoyed cooking and baking since early age. Professionally Inga is an actress with vast experience in scrip-writing and children’s theater. Inga’s attention to detail, discerning palate (… chocolate baking) and interpersonal skills make her a great asset for the company and its outreach into the retail market.

Co-Founder

"Inga Majore-Mendoza"

The Founder

Andre Mendoza

Raised on a farm in Ecuador under the shade of cocoa trees, André pursued his dream of coming to the United States and settled in New York. He has studied at Harvard and earned his undergraduate degree in finance and mathematics from Rutgers University. Up until 2008, Andre worked at an investment-banking firm in New York City. Having spent years in the restaurant industry, he became a sommelier, publishing articles on wine and pairings. When he’s not eating chocolate, drinking wine, baking or running his company, Andre enjoys a variety of (unrelated) hobbies ranging from horse-back riding to painting and drawing to writing or kayaking. He’s also a science fan and enjoys reading medical and physics articles.

The Founder

Andre Mendoza

The Land

The Farmers

Alongside the people who help make our product are their families and neighbors, and those who live in the land where we harvest our crops – people like Vitaliano Sarabia, a cocoa farmer who advocates for his crop and his colleagues and works to improve living and working conditions for impoverished cocoa farmers. In an effort to positively impact the areas we harvest from and work in, Arriba Gold has committed to donating a portion of it sales toward helping to provide for the basic living and health care needs of locals. For every box or bar of chocolate sold a percentage of it will go towards this cause. Through this small step, we hope to achieve meaningful changes in the lives of impoverished cocoa farmers. In time, Arriba Gold seeks to create a nonprofit organization and mobilize volunteers to help expand the breadth of our commitment.

The Land

The Farmers

Our Story

While working in New York City, Arriba Gold’s founder received a text from a friend who was visiting Switzerland. His friend told him about the delightful hot chocolate he was sipping. The realization that this acclaimed cocoa was Ecuadorian Arriba, planted the seed that has been cultivated through Arriba Gold.

André has always had “that entrepreneurial bug”, but his search for “that product” where he could put all his passion at work just came the day his friend contacted him from Switzerland…For André it is an obsession to pay homage to the people who dedicate their lives to growing cocoa in Ecuador; therefore, crafting a nonparallel chocolate and cocoa products’ company, and to that end he manages every detail: from the concept of a new confection to flavor’s nuances to packaging design or logistics. With dedication and his artistic sensibility, André is redefining gourmet chocolate: creating confections that are a sublime experience to the senses, staying true to their essence. He says: “Our commitment is to make the purest chocolates, using the purest ingredients, with no added flavors, just as nature intended!”

The Pod

The Territory ("the terroir")

"With the Andes as the backdrop and the humidity of the Amazon canopy, we harvest our pods with the confidence of knowing we have the best location in the world to grow cacao and produce the best chocolate world-wide"

The cacao pod is at the heart of our company, and is in our eyes, as our name implies, pure gold. Dubbed “The Cradle of Cocoa,” Ecuador’s Amazon basin is the birth-place of cacao in the world.

Today, Ecuador is the world’s fourth largest exporter of cocoa beans and it aims at the third spot by 2019; it produces 60 percent of the world’s “fino de aroma,” or high-quality cocoa beans.

The Arriba pod’s “terroir,” or environment and geology, is what makes it stand out among the rest. Arriba (which means “up” in Spanish) beans are produced in the upriver regions of the Guayas, hence its name. Its uniqueness is derived from its soil, climate and location, and therefore cannot be replicated anywhere else, much like true Bordeaux wines, Champagne, or Cognac cannot be imitated.

The terroir where our pods grow impart a specific flavor and bouquet to the bean that evolves into a finished product that is floral, complex and smooth.

Similarly, like wine, we believe that cacao crops come in vintages. Like wine grapes, some growing seasons and yields may produce differently based on environmental factors, and that subtly affects the taste of the cocoa pod from yield to yield. As a company, we think that’s what makes us great. We love that the flavor of chocolate tells a story about its environment and biodiversity, unlike mass producers of lower quality chocolates who fill their product with additives and preservatives to seek a flavor that is always the same. Expect to experience different undertones and flavors throughout the different vintages we have in any given year. This is what real, pure chocolate is about!

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FAQS

At the production stage, we believe that vanilla is frequently used as a frill that superficially enhances flavor or masks unsavory flavors in low-quality cocoa; and real gourmet chocolate, at this stage, shouldn’t need any masking. This is very different from chef's using added ingredients in their confections at the cooking stage. We believe in a pure product that is refined for a chef’s palate and needs, and to that end, we want to give chefs a “blank slate” to create whatever they want with the chocolate in whatever flavor they please – with or without vanilla. We want to provide gourmet chefs with bricks of high-quality, delectable chocolate, not bricks of vanilla.
Couverture is a term that simply means a chocolate that is made for covering, for instance, on pastries. We call that “enrobing,” i.e., in enrobed my phillo in 85% cacao. What makes couverture chocolate different than mass-market retail chocolate is its ability to melt and “cover” well because of high cocoa butter content. Cocoa butter is the most costly component in chocolate making, but it’s also one of the healthiest things about eating chocolate (besides of course the super-high doses of antioxidants). For chocolate to be considered couverture, it should have more than 32 percent cacao butter; and in our case, even our retail bars have a higher percentage.
Technically, it’s neither. Cacao beans (used to make chocolate after the fermentation process) are found inside the cacao pod, which is the fruit of the cacao tree. Natives of places that grow cacao often crack the pod open and suck on the unfermented and pulpy beans inside. In the fermentation process, those pulpy beans are dried out and ground (cacao nibs) and used to make chocolate. We still think pure and natural cocoa like ours is pretty awesome, but you should probably check with your doctor before making chocolate its own food group!
Absolutely. And if you leave it to us, we’d talk to you about it for hours. But here’s the basic gist of what it means to ferment cacao in a few short words:

First, cocoa pods are opened and the pulpy cocoa beans inside are scooped out over large banana leaves or a massive wooden box known as a fermentation vat. That vat has holes on the bottom which allow the liquids in the pulp to drain. At this point, the white pulp covering the bean begins to ferment with the help of tiny microorganisms. This leads to changes inside the bean which, over time, will influence both the flavor of the bean and final product – the chocolate bar you will eventually eat. The characteristics a chocolatier would want in his chocolate depend on this critical fermentation process; much like a wine maker’s fermentation process would affect how wine would taste. This is why Arriba Gold thinks that being close to the source is so important. Because we have control over the fermentation process our finished product is just what we want it to be. If you want a more detailed and scientific explanation, check out the International Cocoa Organization’s explanation here
At Arriba Gold we think that if you want good chocolate, you go right to the source. So we hitched a ride on a plane to Ecuador, found our beloved Arriba beans and set up camp. New York City (and Winnipeg) has great sights to see and foods to eat, but we looked high and low and couldn’t find a cacao tree! Processing the cocoa beans and producing the chocolate near the source means we have tight quality control and can watch over the process from start to finish. It also means that we can help employ local cocoa farmers and factory workers, and we feel pretty good about that.
Sure. We think the best kinds of stories are legends, especially legends with chocolate in them. And legend has it that way back in the 19th century, while cruising along the Guayas River in Ecuador, a Swiss chocolatier came upon some men toting freshly harvested cocoa. On smelling it he asked where it came from, and they responded, “de rio arriba”, which means “from upriver”. Since then, this variety of awesome cocoa has been known as “Arriba.”
Before it was called organic, most stuff that grew from the earth was just called “food.” You planted a seed, it grew, you ate from it. That’s it. Industrialization brought upon the “need” for pesticides and other chemicals and processes that were just plain bad for us and not good for the earth, either. But in Ecuador, where we purchase our cocoa from local farmers, the cocoa is intrinsically organic because cocoa grows in the wild without the need of fertilizers. Not only that, farmers in Ecuador simply can’t afford fertilizers or chemical controls. What you see is what you eat. They go beyond not using fertilizers, they use biodynamic methods of caring for their cacao, using ancient techniques.
In our opinion, organic labeling actually hurts small farmers in Ecuador and other parts of the world. USDA organic or EU organic charge large fees to farmers in order to issue the organic certificate, and each year farmers must pay to maintain their certification. For crops where farmers enjoy large margins, the fee is negligible, but for poor cocoa farmers the fee would put them out of business. For cocoa farmers, neighboring farms that have the organic label get paid above-market prices for their crops while farmers who don't have the certification are discounted. All the while, their crops are growing as “organically” as their neighbors, and with smaller yields because trees must be cared for by hand and individually.
We believe in pure chocolate, close to the source, as nature intended it. So, though we don’t have an “organic” label, we have full confidence that our cocoa is being sustainably raised in the healthiest way possible.
Eventually, we would like to push legislation for a free certification for farmers, under the name of Naturale (which means “organic” in French) where small farmers with plots less than 100 acres could apply and be evaluated for this certification; we could go beyond and get a Biodynamic certification as well. This gives consumers a standard they can expect from the product in their hands, and allows small farmers to reap the benefits of that recognition without an unsustainable fee.
Brandies with delicate undertones are perfect pairings for dark chocolates in the 55-70% range or bars with nuts, Zinfandels, Primitivos, Amarones and Bourdeaux style wines pair well with our 80 or 70%.
If you have any more questions, please email us at cocoa@arribagold.com. We can talk to you about your needs and what products and quantities would be best.

Contact Us

+1 (551) 486 2688

New York, NY 10029

cocoa@arribagold.com

linkedin - André Mendoza

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